Digital Content Marketing Creator
We’re searching for a key brand ambassador within the team, bringing together our vision, core values and marketing objectives to create a strong culture for marketing success within the team!
Key objectives will be targeted for patient brand awareness, increase in new patient flow, referrals and increased return on investment. The role requires a strong passion for dental health and everything smiles, as well as being a team player and great communicator. You will be able to communicate and create valuable content that is creative, engaging and effective to drive key performance, brand awareness and maintain our brand reputation.
our philosophy
About Brisbane Smiles
Brisbane Smiles has been providing the best dental experiences to patients for 75 years!
At Brisbane Smiles, we pride ourselves on our core values — Consistency, Growth, Team, Passionate, Excellence, People-First.
Role Details
- Plan, develop and execute the content marketing strategy and calendar
- Create and implement SEO’d content for websites (wordpress) and all social media platforms
- Create, coordinate and analyse internal and external marketing promotions
- Maintain online registers, presence, content and brands
- Create engaging content for social media platforms, respond and engage current patients and potential patients to create lead generation
- Create, proof and post informative and engaging blog posts aligned with seo targets
- Maintain practice and patient point of sale materials (brochures, posters, newsletters, magazines, business cards etc.)
- Monitor and continually improve Google Ad performance, and liaise with Google Ads Representative
- Analyse performance analytics and report on content strategies and make recommendations
- Prepare briefs and coordinate content delivery from graphic designer, videographer, website programmer, advertising agency and printers
- Communicate and integrate content marketing strategy to the entire business team for awareness of strategy
- Participate in leading a positive team culture and educate the team on the importance of marketing, and their role in marketing initiatives
Who We’re Looking For
We’re searching for a Digital Content Marketing Creator who:
- Displays our core values
- Is not afraid to visit the dentist!
- Can generate ideas and connect with the target market
- Creates great copywriting
- Can consistently provide excellent communications
- Is ready to work in a high-performing team environment working closely with our communications team
What We Offer
Joining the team at Brisbane Smiles can give you career stability and opportunity to grow. Brisbane Smiles has specialised roles which are various, challenging and meaningful. Packages are backed with Competitive Pay and position-tailored incentive plans offered for long-term team members.
Here at Brisbane Smiles, we’re focused on providing the best dental experience by fostering a skilled and passionate team. Our Vision is to provide Brisbane’s No.1 patient experience and create stunning smiles. With a large team of over 35, the practice has a strong team culture of respect and support.
Privately owned and run practice with 75 years of history and a great team culture.
Brisbane Smiles has been located in Toowong and St Lucia for 75 years and is a large practice with single family owner.
Services, technology and facilities that allow you to focus on providing the best experience for your patients
Our in-house Dental Laboratory, modern operatories and support staff allow you to focus on providing the best dental experience to your patients.
A tight-knit and friendly team culture.
We pride ourselves on our close-knit, friendly and supportive work culture. We frequently hold team events, celebrations and all-staff monthly meetings. Here at Brisbane Smiles, we celebrate the wins of our team members and work to uplift and support one another.
Established patient base with high flow of new patients.
We have serviced our patient base for 75 years and have an outstanding reputation for advanced aesthetic procedures. This generates a high flow of existing and new patients for extensive general and cosmetic dental procedures. Based upon high-quality routine dental care through 6-monthly recall appointments.
Advanced technology and laboratory technical services.
We use both digital and traditional workflows to ensure the best patient and staff experiences. Additionally, our in-house dental laboratory provides you with access to a higher level of dental technical services.
Great staff benefits and a work-life balance.
The majority of our Brisbane Smiles Team work a 38-hour, 4 day week with rewarding remuneration packages. The practice hours are weekdays excluding public holidays with no late nights. We have an in-house Dental Laboratory, with personal Dental Technicians who work with each Dentist.
join the team
Submit Your Application
If this role looks exciting to you, please get in touch. We look forward to receiving your application.
FOLLOW US ON INSTAGRAM @BRISBANESMILES
Brisbane Smiles Christmas Lunch 2024 Recap! ✨🎄 On Tuesday, we wrapped up an incredible year with our annual Christmas celebration in the heart of our beautiful Brisbane Smiles practice 🎉
The day was filled with gratitude, joy and festive cheer as we:
🌟 Celebrated our Brisbane Smiles Awards, recognising the unique talents and contributions of our incredible team.
📖 Reflected on the highlights of 2024 – from transforming smiles and delivering exceptional patient care to building community connections and enjoying fun team culture events.
🍴 Enjoyed a delicious Christmas feast catered by @stamfordroadbakery (their gourmet subs were a total hit, as always!).
🎁 Laughed and bonded over a Secret Santa gift exchange, led by our very own elves – Amelia, Julian and Christopher. The surprises were equal parts thoughtful and hilarious!
🎁 Were treated to beautiful personalised gifts from Paul & Bianca, making the day even more special.
It was a heartwarming way to close out a momentous year, and we couldn’t be more grateful to share it with such an amazing team. Here’s to an even brighter 2025 – full of smiles, growth and success 🥂✨
#BrisbaneSmiles #ChristmasCelebration #TeamCulture #WorkCulture #ChristmasLunch #BestBrisbaneDentist
Christmas Period Hours at Brisbane Smiles 🎄✨
We are here for you this festive season! 🌟 We are open:
- Monday, 23rd December
- Tuesday, 24th December (until 1 PM)
📅 Appointments are filling fast, so don’t wait! Whether it’s a last-minute Dental Check-up or an unexpected Dental Emergency, our team is here to help.
📞 Call us now on 07 3870 3333 or book online via the link in bio to secure your spot. Emergency appointments are limited. Let’s keep your smile shining bright for the holidays!
#BrisbaneSmiles #BrisbaneDentist #FamilyDentistBrisbane #DentalPracticeBrisbane #EmergencyDentistBrisbane
Brighten your smile just in time for the holiday season with Teeth Whitening at Brisbane Smiles. In just one visit, our expert team can help you achieve a polished, refreshed look - perfect for all your Christmas gatherings and celebrations 🌟
Contact us today to book your FREE Teeth Whitening Consultation on 3870 3333 or via our website - Link in Bio 🦷
#TeethWhitening #BrisbaneSmiles #Christmas #Dentist
What a magical Monday we had at our Christmas Kids Day! ✨🎄
From gentle Dental Health Check-Ups to crafting Christmas ornaments and sending letters to Santa, the smiles were endless! 😄 A huge thank you to all the little ones and families who joined us — it’s always a joy to make the Dentist a fun, safe and educational experience for kids. 💕🦷
Save the date! Our next Kids Day is happening on Thursday the 10th April 2025. Don’t miss out on another day of fun and healthy smiles! 🌟
📲 Book online or call us on 3870 3333 today to secure your spot.
#BrisbaneSmiles #KidsDayFun #HealthySmiles #BrisbaneDentist #FamilyDentist
Celebrating 22 years of excellence with Dr Paul McKay! 🎉✨
This week, we are thrilled to celebrate Dr Paul McKay’s incredible 22-year journey at Brisbane Smiles! As our Principal Dentist, Director and CEO, Dr Paul has been the cornerstone of our practice, transforming countless smiles and setting the bar for innovative, patient-focused care.
With expertise in Aesthetic Smile Makeovers, Rehabilitative Dentistry, Dental Implant Surgery and Prosthetics, Dr Paul’s dedication to his craft, and his patients, knows no bounds. He continuously pursues advanced education both nationally and internationally to ensure Brisbane Smiles stays at the forefront of Dentistry.
We are so grateful for Dr Paul’s unwavering leadership, skills and passion. Thank you for 22 years of championing our team and delivering life-changing results for our patients. Here’s to many more years of brighter smiles under your care! ✨🦷
#BrisbaneSmiles #DrPaulMcKay #PatientCare #DentalInnovation #BestDentist
At Brisbane Smiles, our in-house Dental Laboratory is where precision meets innovation 🦷
Our talented Dental Technicians work closely with the team to create custom restorations, ensuring exceptional quality and attention to detail for every patient.
With access to the latest technology, they’re always learning and refining their skills to stay ahead in the field. This commitment to growth means your smile benefits from the best techniques and materials available.
From Crowns to Designer Veneers, everything is crafted with care - right here in our lab. It`s personalised Dentistry at its finest!
Contact us today to book your appointment 3870 3333 or via our website - Link in Bio 🦷
#BrisbaneSmiles #Dentist #BrisbaneDentist #DentalLab
When your Dentist says you need a filling, it’s not for cosmetic reasons - it’s to treat a cavity and stop it from getting worse. Delaying treatment can lead to bigger problems, so the sooner it’s taken care of, the better for your oral health.
Book your appointment today via the link in our bio or call our team on 3870 3333 ✨
#brisbanesmiles #dentist #brisbanedentist #brisbane #dentalfilling #cavities
NEXT MONDAY: Kids Day is back at Brisbane Smiles! 🎉
Join us on Monday 16 December for a day filled with fun, education, and smiles! 🦷✨ We’re turning Dental visits into an exciting adventure, helping kids build healthy oral habits in a friendly and interactive way.
- Ages 10 & under: Health Fund Rebate Only, CDBS, or just $50 with no Health Fund
- Over 10? Special children’s rates apply!
Don’t miss this perfect school holiday activity to kickstart your little one’s journey to lifelong oral health. Book now to secure your spot - our books are filling up quickly! 📅
#KidsDay #ChildrensDentistry #BrisbaneSmiles #SmilesOfBrisbane
