Digital Content Marketing Creator
We’re searching for a key brand ambassador within the team, bringing together our vision, core values and marketing objectives to create a strong culture for marketing success within the team!
Key objectives will be targeted for patient brand awareness, increase in new patient flow, referrals and increased return on investment. The role requires a strong passion for dental health and everything smiles, as well as being a team player and great communicator. You will be able to communicate and create valuable content that is creative, engaging and effective to drive key performance, brand awareness and maintain our brand reputation.
our philosophy
About Brisbane Smiles
Brisbane Smiles has been providing the best dental experiences to patients for 75 years!
At Brisbane Smiles, we pride ourselves on our core values — Consistency, Growth, Team, Passionate, Excellence, People-First.
Role Details
- Plan, develop and execute the content marketing strategy and calendar
- Create and implement SEO’d content for websites (wordpress) and all social media platforms
- Create, coordinate and analyse internal and external marketing promotions
- Maintain online registers, presence, content and brands
- Create engaging content for social media platforms, respond and engage current patients and potential patients to create lead generation
- Create, proof and post informative and engaging blog posts aligned with seo targets
- Maintain practice and patient point of sale materials (brochures, posters, newsletters, magazines, business cards etc.)
- Monitor and continually improve Google Ad performance, and liaise with Google Ads Representative
- Analyse performance analytics and report on content strategies and make recommendations
- Prepare briefs and coordinate content delivery from graphic designer, videographer, website programmer, advertising agency and printers
- Communicate and integrate content marketing strategy to the entire business team for awareness of strategy
- Participate in leading a positive team culture and educate the team on the importance of marketing, and their role in marketing initiatives
Who We’re Looking For
We’re searching for a Digital Content Marketing Creator who:
- Displays our core values
- Is not afraid to visit the dentist!
- Can generate ideas and connect with the target market
- Creates great copywriting
- Can consistently provide excellent communications
- Is ready to work in a high-performing team environment working closely with our communications team
What We Offer
Joining the team at Brisbane Smiles can give you career stability and opportunity to grow. Brisbane Smiles has specialised roles which are various, challenging and meaningful. Packages are backed with Competitive Pay and position-tailored incentive plans offered for long-term team members.
Here at Brisbane Smiles, we’re focused on providing the best dental experience by fostering a skilled and passionate team. Our Vision is to provide Brisbane’s No.1 patient experience and create stunning smiles. With a large team of over 35, the practice has a strong team culture of respect and support.
Privately owned and run practice with 75 years of history and a great team culture.
Brisbane Smiles has been located in Toowong and St Lucia for 75 years and is a large practice with single family owner.
Services, technology and facilities that allow you to focus on providing the best experience for your patients
Our in-house Dental Laboratory, modern operatories and support staff allow you to focus on providing the best dental experience to your patients.
A tight-knit and friendly team culture.
We pride ourselves on our close-knit, friendly and supportive work culture. We frequently hold team events, celebrations and all-staff monthly meetings. Here at Brisbane Smiles, we celebrate the wins of our team members and work to uplift and support one another.
Established patient base with high flow of new patients.
We have serviced our patient base for 75 years and have an outstanding reputation for advanced aesthetic procedures. This generates a high flow of existing and new patients for extensive general and cosmetic dental procedures. Based upon high-quality routine dental care through 6-monthly recall appointments.
Advanced technology and laboratory technical services.
We use both digital and traditional workflows to ensure the best patient and staff experiences. Additionally, our in-house dental laboratory provides you with access to a higher level of dental technical services.
Great staff benefits and a work-life balance.
The majority of our Brisbane Smiles Team work a 38-hour, 4 day week with rewarding remuneration packages. The practice hours are weekdays excluding public holidays with no late nights. We have an in-house Dental Laboratory, with personal Dental Technicians who work with each Dentist.
join the team
Submit Your Application
If this role looks exciting to you, please get in touch. We look forward to receiving your application.
FOLLOW US ON INSTAGRAM @BRISBANESMILES
Your dream smile starts here! ✨ With our 4-Step Smile Makeover Treatment, we create a customised treatment plan to achieve the best aesthetic and functional results for you. From Porcelain Veneers to Invisalign and Teeth Whitening, every detail is tailored to your smile goals.
We are currently offering complimentary Smile Makeover Consultations - with zero obligation, just expert guidance on your best smile options. Only until 30th June 2025!
Contact us today to book your appointment 3870 3333 or via our website - link in bio 🦷
#BrisbaneSmiles #SmileMakeover #CustomSmiles
Choosing the right Dentist is about trust and ethical practices. At Brisbane Smiles, we focus on providing you with top-tier care in a welcoming, professional environment.
Keen to learn more about how we put your health and happiness first? Check out our blog for all the details on what makes us Brisbane’s #1 choice for Dental Care. 🌟 Link in bio!
Book your appointment today via the link in bio or call our team on 3870 3333 ✨
#BrisbaneSmiles #Dentist #Brisbane
Celebrating 42 years with Dr Graham McKay at Brisbane Smiles! 🎉✨
This week, we’re proud to celebrate Dr Graham McKay’s incredible 42-year journey with Brisbane Smiles! While his experience in dentistry spans even longer, his time with Brisbane Smiles has been dedicated to shaping countless smiles and delivering exceptional care in both general and cosmetic dentistry.
Graduating with First Class Honours from the University of Queensland, Dr McKay has continually refined his skills through advanced education and professional development. As a member of the American Academy of Cosmetic Dentistry and an accredited provider of Microthin Veneers, he brings international expertise to every patient he treats.
Thank you, Dr Graham, for your dedication, care, and commitment to excellence. Here’s to many more years of transforming smiles and enriching lives! ✨🦷
#brisbanesmiles #brisbanedentist #dentist
Happy Easter from all of us at Brisbane Smiles! 🐰 Our annual Easter Hunt brought big smiles and plenty of laughs as our amazing Practice Manager, Michele, played the role of Easter Bunny — hiding sweet surprises throughout the practice! 🍫 Swipe through to see the fun in action ✨
Here are some tips to ensure you and your little ones` teeth stay sparkling over the Easter Holiday:
🍫 Brush & floss after Easter treats: Enjoy the chocolate, but be sure to brush and floss afterwards to keep cavities at bay!
🥕 Crunch on veggies: Carrots and celery can actually help clean your teeth while you munch - a tasty and healthy treat!
🦷 Drink water: Hydrate with water to wash away sugar and acids, keeping your teeth happy and healthy.
Wishing you a wonderful Easter filled with smiles! 🐣💙
Contact us today to book your appointment 3870 3333 or via our website www.brisbanesmiles.com.au 🦷
#BrisbaneSmiles #EasterDentalTips #EasterFun #TeamCulture
We followed the trail of chocolate and chaos… and it led to one egg-cellent Easter Hunt! 🐰🍫 The Brisbane Smiles Annual Easter Egg Hunt today was an absolute blast! ✨
Our wonderful Practice Manager, Michele, stepped into the role of Easter Bunny, hiding treats all throughout the practice – from chocolate and lollies to surprise vouchers and more! 🍫🎁
We hopped from pot plants to picture frames, jars to high-up hiding spots, uncovering little treasures and sharing lots of giggles. The friendly competition made it even more fun, and it set the perfect tone for the Easter break ahead.
A big congratulations to our incredible team for all their hard work – we love celebrating with sweet surprises like this! 💛🌼
#BrisbaneSmiles #TeamCelebration #EasterFun #PracticeCulture #SmilesAllRound
Easter Update 🐰🐣
Brisbane Smiles will be closed on Good Friday (April 18th) and Easter Monday (April 21st). We’ll be back to our regular hours on Tuesday, April 22nd.
Wishing you a safe and happy Easter!
#brisbanesmiles #easter
A Beautiful New Smile – and a Whole New Level of Confidence 🌟 This stunning smile belongs to one of our amazing patients who achieved a transformative Smile Makeover with 6 x Upper Porcelain Crowns 🦷
More than just an aesthetic enhancement, this makeover has truly changed their life: “My teeth had always bothered me, I had been thinking about a Smile Makeover for years. It’s exceeded my expectations – I can smile, it’s been absolutely amazing. I didn’t realise how much of an impact it would have on my work, to be honest... Now I project confidence and happiness. It`s changed everything.”
It’s moments like this that remind us why we do what we do — helping people feel like the best, most confident version of themselves every day 💙
If you have been thinking about transforming your smile, now is the perfect time! We are currently offering FREE Smile Makeover Consultations — no obligations, just expert guidance tailored to you.
✨ Book your Free Consult today via the link in bio. Your confident smile is closer than you think!
#smilemakeover #brisbanesmiles #smilesofbrisbane #beforeandafter #porcelaincrowns #dentalmakeover #brisbanedentist #veneers #veneersbeforeandafter #smiletransformation
⚠️ Actual patient photo. Individual results will vary. All minor and major dental treatments have risks. Please seek the advice of a qualified healthcare professional before proceeding.
A BIG thank you to all the little legends (and their grown-ups!) who joined us for our recent Kids Day! 🦷💙
It was such a fun and memorable day filled with smiles, laughter, and plenty of dental adventures! From interactive learning to friendly check-ups and a few surprises along the way – we loved seeing so many happy faces discovering that the dentist can be a fun place to be.
Creating positive dental experiences early on is what Kids Day is all about, and we’re so grateful to everyone who came and made it so special.
Book in for the next Kids Days coming up on the 10th of July & 3rd of October – we can’t wait to do it all again! 🎉🪥
#brisbanesmiles #brisbanefamilydentist #childrensdentistry #brisbanedentist #bestbrisbanedentist
