Digital Content Marketing Creator

We’re searching for a key brand ambassador within the team, bringing together our vision, core values and marketing objectives to create a strong culture for marketing success within the team!

Key objectives will be targeted for patient brand awareness, increase in new patient flow, referrals and increased return on investment. The role requires a strong passion for dental health and everything smiles, as well as being a team player and great communicator. You will be able to communicate and create valuable content that is creative, engaging and effective to drive key performance, brand awareness and maintain our brand reputation.

our philosophy

About Brisbane Smiles

Brisbane Smiles has been providing the best dental experiences to patients for 75 years!

At Brisbane Smiles, we pride ourselves on our core values — Consistency, Growth, Team, Passionate, Excellence, People-First.

Role Details

  • Plan, develop and execute the content marketing strategy and calendar
  • Create and implement SEO’d content for websites (wordpress) and all social media platforms
  • Create, coordinate and analyse internal and external marketing promotions
  • Maintain online registers, presence, content and brands
  • Create engaging content for social media platforms, respond and engage current patients and potential patients to create lead generation
  • Create, proof and post informative and engaging blog posts aligned with seo targets
  • Maintain practice and patient point of sale materials (brochures, posters, newsletters, magazines, business cards etc.)
  • Monitor and continually improve Google Ad performance, and liaise with Google Ads Representative
  • Analyse performance analytics and report on content strategies and make recommendations
  • Prepare briefs and coordinate content delivery from graphic designer, videographer, website programmer, advertising agency and printers
  • Communicate and integrate content marketing strategy to the entire business team for awareness of strategy
  • Participate in leading a positive team culture and educate the team on the importance of marketing, and their role in marketing initiatives

Who We’re Looking For

We’re searching for a Digital Content Marketing Creator who:

  • Displays our core values
  • Is not afraid to visit the dentist!
  • Can generate ideas and connect with the target market
  • Creates great copywriting
  • Can consistently provide excellent communications
  • Is ready to work in a high-performing team environment working closely with our communications team

What We Offer

Joining the team at Brisbane Smiles can give you career stability and opportunity to grow.  Brisbane Smiles has specialised roles which are various, challenging and meaningful. Packages are backed with Competitive Pay and position-tailored incentive plans offered for long-term team members.

Here at Brisbane Smiles, we’re focused on providing the best dental experience by fostering a skilled and passionate team. Our Vision is to provide Brisbane’s No.1 patient experience and create stunning smiles. With a large team of over 35, the practice has a strong team culture of respect and support.

Privately owned and run practice with 75 years of history and a great team culture.

Brisbane Smiles has been located in Toowong and St Lucia for 75 years and is a large practice with single family owner.

Services, technology and facilities that allow you to focus on providing the best experience for your patients

Our in-house Dental Laboratory, modern operatories and support staff allow you to focus on providing the best dental experience to your patients.

A tight-knit and friendly team culture.

We pride ourselves on our close-knit, friendly and supportive work culture. We frequently hold team events, celebrations and all-staff monthly meetings. Here at Brisbane Smiles, we celebrate the wins of our team members and work to uplift and support one another.

Established patient base with high flow of new patients.

We have serviced our patient base for 75 years and have an outstanding reputation for advanced aesthetic procedures. This generates a high flow of existing and new patients for extensive general and cosmetic dental procedures.  Based upon high-quality routine dental care through 6-monthly recall appointments.

Advanced technology and laboratory technical services.

We use both digital and traditional workflows to ensure the best patient and staff experiences. Additionally, our in-house dental laboratory provides you with access to a higher level of dental technical services.

Great staff benefits and a work-life balance.

The majority of our Brisbane Smiles Team work a 38-hour, 4 day week with rewarding remuneration packages. The practice hours are weekdays excluding public holidays with no late nights. We have an in-house Dental Laboratory, with personal Dental Technicians who work with each Dentist.

join the team

Submit Your Application

If this role looks exciting to you, please get in touch. We look forward to receiving your application.

FOLLOW US ON INSTAGRAM @BRISBANESMILES

Meet Ken, one of our skilled Dental Technicians at Brisbane Smiles! 🦷✨ At our onsite Dental Laboratory, Ken works closely with both our Dentists and patients to create beautiful, custom-crafted restorations — from natural-looking Crowns to seamless Veneers. His passion? Blending precision and artistry to ensure every smile is as natural and functional as it is stunning.

Having our Dental Lab right here in the practice means faster turnarounds, personalised results and direct collaboration — because your smile deserves nothing less than perfection.

#BrisbaneSmiles #DentalLab #DentalTechnician #DentalLaboratory #HandMadeVeneers #BrisbaneDentist
✨ Congratulations, Matt — the lucky winner of our Teeth Whitening Giveaway! We can’t wait for you to enjoy your brighter, whiter smile 💎

A huge thank you to everyone who entered, we appreciate each and every one of you! Stay tuned for more exciting giveaways and offers from Brisbane Smiles, your trusted Dental team for a confident, radiant smile đź’™

#BrisbaneSmiles #TeethWhitening #BrisbaneDentist #BestBrisbaneDentist
Get ready for a day of fun at Brisbane Smiles! 🎉 On April 10th, we’re hosting our next Kids Day, packed with exciting activities and a chance for the little ones to learn about taking care of their smiles. 🦷 

The upcoming school holidays are the ideal time for your kids’ routine Dental Check-up and Clean — no need to juggle school and activities! Plus, getting it done now means one less thing to worry about when the busy school term begins. 

Here's what you can expect at our Kids Day:
🧚 Gentle and educational Check-Up and Clean appointments
🖌️ Fun activities and prizes to keep your little one entertained
âś… A hassle-free Dental Visit that's actually fun!

For this day only:
- Children 10 years & under: Covered by Health Fund Rebate or just $50 if not covered by a Health Fund or CDBS
- Children 10+: Special discounted children's rates apply

Limited spots are available - contact us today at 3870 3333 or via our website, link in bio ✨

#BrisbaneSmiles #KidsDay #ChildrensDentistry #BrisbaneDentist #BestBrisbaneDentist #BrisbaneFamilyDentist #BrisbaneChildrensDentist
From Dental Assistant to Clinical Leader! 🌟 Meet Steph – she started her journey as a Dental Assistant and is now leading a team of 7 incredible DAs here at Brisbane Smiles! In this video, Steph shares her career progression journey, what she loves most about her role and why working in the Dental Industry is so rewarding. 💙

That’s now a wrap on Dental Assistant Week! We hope you’ve enjoyed getting to know more about our exceptional DA team this week ✨

#BrisbaneSmiles #DentalAssistantWeek #MeetTheTeam #BrisbaneDentist #DentalAssistant #SmilesOfBrisbane
Monday 10/03 Opening Hours Update 🌟 We are open this Monday from 8am–6pm for all Dental services, including Emergencies and appointments for both current and new patients. Our practice is safe, with convenient onsite parking, and we look forward to welcoming you!

đź“… Book online now via the link in our bio, and we will see you soon!